The Changing Hollywood SystemMarch 3 2014
The Oscars have been and gone and all we’re left with now is a host of deserving films and talent, that selfie from Ellen DeGeneres and the bitter taste in Leonardo’s mouth as he once again wins absolutely nothing.
But despite a slew of truly brilliant films in this year’s award ceremony, from Dallas Buyer’s Club, Wolf of Wall Street and 12 Years a Slave, there are many out there who are still wondering if it’s about time that the credits should roll on the golden age of film, as its perch is toppled by our old friend, the television.
We don’t know about you, but we’re pretty sure you all heard far more about Breaking Bad and House of Cards, amongst others, last year than you did about any of the major blockbusters. But why was this? And why can television, and television-on-demand, be seen as such a threat to an institution as established and proven as the movies?
Because, according to Anne Thompson in her latest book, The $11 Billion Year: From Sundance to the Oscars, an Inside Look at the Changing Hollywood System, they give the consumers what they want, when they want it.
Read the full article at Salon here to get some deeper insights into the developing system.
Professional Beauty ExhibitionFebruary 21 2014
The countdown has begun - the Professional Beauty exhibition will be featuring at the ExCeL London this Sunday 23rd and Monday 24th February.
The top names in the beauty industry will be there to introduce the newest wave of trends, launch new products and offer up insider knowledge in a number of seminars and conferences.
With everything from tutorials in make-up FX to "how-to" workshops for massages, the ladies in the office are looking forward to socialising with some of our favourite clients, meeting new businesses and most importantly what they hope will be a whole lot of pampering time.
We hope to see you there!
Government urges SMEs to become more cyber secureJanuary 17 2014
The UK government has launched a campaign urging small and medium-sized enterprises (SMEs) to take safety precautions while shopping, banking or socialising online, to reduce the risk of cyber attacks.
The ‘Cyber Streetwise’ campaign aims to change the way people view online safety and provide the public and businesses with the skills and knowledge they need to take control of their cyber security. The campaign includes a new easy-to-use website and online videos.
“The internet has radically changed the way we work and socialise. It has created a wealth of opportunities, but with these opportunities there are also threats. As a government we are taking the fight to cyber criminals wherever they are in the world.” said security minister James Brokenshire.
“By taking a few simple steps while online the public can keep cyber criminals out and their information safe. Cyber Streetwise is an innovative new campaign that will provide everyone with the knowledge and confidence to make simple and effective changes to stay safe online.”
The ‘Cyber Streetwise’ campaign is part of the government’s National Cyber Security Programme, and comes at a time when an increasing number of people and SMEs use the web on laptops, tablets and smartphones. The website offers a range of interactive resources, tailoring an individual’s visit to provide clear advice on the essentials for enjoying a safe experience online.
Findings from the government’s most recent National Cyber Security Consumer Tracker suggests more than half the population are not taking the most basic of actions to protect themselves when online.
Although 94% of people believe they hold the responsibility personally to ensure a secure internet experience, the research highlights some eye-opening percentages. Only 44% of the consumers surveyed said they always install internet security computers, which falls to 21% for smartphones and mobile devices.
The Cyber Streetwise campaign underlines that safety precautions taken in the real world have a similar relevance in the virtual world. For example, as shown in a light-hearted animation on the site, businesses are unlikely to broadcast their customer’s personal information publicly in the real world and so, in a similar fashion they must apply the same security precautions online.
Last month, the Cabinet Office announced that companies that want to do business with the UK government will have to meet a new cyber security ‘kitemark’. The kitemark is intended to stimulate the adoption of good cyber practises and help businesses better understand how to protect themselves.
The scheme forms part of a range of measures intended to better prepare UK business against the growing threat of online attacks, which have been highlighted as one of the main security threats facing Britain.
Happy New Year!!!January 1 2014
Well, 2014 is now upon is and what an incredible year it should be. We wish all our clients and partners a very Happy New Year and can't wait to see what challenging and exciting projects and campaigns you have in-store for us!
Season's greetings from Article 10December 23 2013
We're winding down for the Christmas break and wanted to wish a very Merry Christmas and Happy New Year to all our friends.