Microsite design and build


First Past The Finishing Post With OpenBet’s Grand National Microsite

Showcasing the power of the OpenBet platform with a stat-packed site for one of the busiest betting days of the year.

Client: OpenBet Year: 2015 Location: London, UK Category: Digital

The Company

OpenBet is a market-leading gaming technology company, providing a robust platform and player-centric services to the biggest names in online and in-store betting.

The Brief

On a day when thousands of bets are placed in store and online with punters constantly clicking the refresh button to secure their spoils, OpenBet’s platform remains rock solid with 0% downtime. While others stumble at the first fence, OpenBet ensures that new accounts can be created and bets can be placed, calculated and cashed out without delay, even during periods of heavy traffic like Grand National Day. To highlight this fact, OpenBet asked us to create a Grand National-themed microsite.

The Approach

To convey the fun of betting on the Grand National we designed a dynamic microsite featuring a flowing animation of horses dashing past the site’s main header and, after a quick scroll down, colourful statistics to promote OpenBet’s performance.

See it for yourself

The Process

Created from scratch with hand drawn, animated characters embedded and statistics artworked, the site sat on its own domain, away from OpenBet’s main site location.

The Result

The microsite was launched in time for the Grand National and provided a convenient and topical example of the performance of OpenBet’s platform for interested parties and prospective clients.