Thor Equities

Stand Design and Build


From Basic Bullet Points To
PowerPoint Panache With SunGard

Keeping customers in the loop with a colourful,
animated presentation

Client: SunGard Year: 2015 Location: Alabama, USA Category: Presentations

The Company

Thor Equities is a leading developer of luxury retail building environments within major global gateway cities across the Unites States, Latin America and Europe.

The Brief

The company attends many of the premier real estate events worldwide, including shows such as MAPIC, MIPIM UK and Expo Real. In order to maintain its brand’s reputation as a high-quality, luxury real estate business, a flexible stand design was required that boasted an obvious quality with the ability to evolve and adapt.

The Approach

Article 10’s exhibitions team designed and created a stand to match Thor Equities’ demand for quality while ensuring that it could be easily adapted to suit different environmental and messaging requirements.

The Process

Appearing in a range of forms, we created a back-lit routed feature map and 20 linear metres of light-box graphics to highlight Thor’s key markets and real estate portfolio. A feature reception with embossed logos, interactive devices and screens, as well as an array of bespoke elements and furniture finished to a premium standard, were also created.

The Result

As a beacon highlighting Thor’s trademark style and attention to detail, the flexible stands provided fantastic exposure for the company at a range of shows across Europe. Throughout two years of sparkling events, Article 10 was on hand to reimagine and evolve the design in order to match the unique requirements of each location and enable the Thor Equities brand to truly shine.